I new the format and colours I wanted to use, so with this in mind I produced a large number of variations using the two different typefaces.
I also produced the above design in photoshop, overlaying the typeface onto a halftone image of a train. I like the look but feel it is moving too far away from the look of the rest of the posters and leaflets.
Once I had got to a stage where I had produced a large number of designs I was happy with, I printed out a contact sheet and made some decisions about which ones to go with. You can see the 6 I am taking forward below.
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