Well overall this was a pain in the ass of a brief. Endless changes of mind and request for revisions from the client and the fact that they consistantly chose the safest most boring designs meant that the final product isn't something I am particulally pleased with.
They finally agreed on a name and decided they wanted a different background image. By this time I think they had relised I was getting a bit tired of them changing their mind so thankfully they stuck to it.
I did a range of developmental ideas trying to get a feel for the hierarchy and how the information best sat on the page. Whatever colour I set the type in it din't show up very well on the image, so I experimented putting in some boxes and backgrounds to make it show up better.
After some time getting the layouts right I sent through three ideas I was happy with, which you can see below. They all have a similar look but lay out the info in a slightly ifferent way.
I thought the ideas I sent through where respectable and delivered the info clearly, but showed a bit of creativity in the way I dealt with the copy. Anyway Paul wanted something a bit simpler; left aligned and with the copy directly on the image, no background. I sent through the poster below, which they were happy with.
I think it is pretty boring, and the hieracrhy isn't clear but that is how they requested it so I had to do it.
Overall this brief has been a big learning experiemce; clients are always going to make inconveniet requests and be indecisive to a certain extent so you have to be patient and work with that. Also I think taking on live briefs, where a lot of time is taken up talking to clients and making revisions, at this time in my FMP is probably not the best idea.
End of Year Show display
14 years ago
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