FMP Photoshoot

Me and Phill used the photo studios today to shoot some of our most recently finish projects.

Found Communities Photos Round 2

Well after the rather dissapointing news that someone has already done an idea similar to ours (see Deans blog) we had to re-evaluate. We have decided that we are going to continue the project but take it in a slightly more character driven direction. I also thought that the first set of photos I had taken weren't that strong. So this evening I went out and shot a whole lot of macro/close up shots around hyde park. Below are the results.

Bassment Production

Me and Phill got a lot done yesterday. We've stuck with the same concept but the final resolutions have changed a bit. We've used a different logo and simplified the posters a lot. We felt that the last version was too busy and cluttered. So we decided just to use the main logo and get rid of all the smaller sticker/seal logos in the background.

We are both really happy with the new design. Their more classic, slightly vintage feel is much more appropriate for a reggae night in York I think.

The vinly sleeves have stayed pretty much the same although the logo has changed a bit so we printed out a new sticker to go on the front of it, which you can see phill sticking on in the photos below.














Above: Die cut stickers for the record sleeves













^Phill placing the sticker

































^Record Sleeve














^Above: From left to right is the flyer, record sleeve and beers mats to accompany the night.

















^Set of three posters for the first three dates. All with similar but subtly different branding.

Bassment poster

We printed the poster on A2 matt paper. We felt it looked good however when it was enlarged that much the badges/stickers that make up the background of the poster became much bigger than we intended. There wasn't enough contrast in size between the main logo and the smaller badges and when they were larger it wasn't so clear that they were badges. We re-laid out the poster so the badges/stickers were much smaller. I think the overall effect is a lot better.

Above on the left is the original poster with the large badges, on the right is the poster after we laid it out again.

We also created a 7" vinyl sleeve as part of the identity. I think it looks really nice and is appropriate for a reggae night.

Bassment Identity

Me and Phill spent yesterday finalizing the Bassment club-night identity. We had been mainly working on the poster as a starting point. We both did a number of variations using the elements we had agreed upon, we then printed them out choose our favorite elements from each of them and finalized the poster design and logo.

We made some further developments in the posters design when we came to print it out, which you can see in the next post.

At this stage in the development I also did a quick investigation into an alternative colour scheme, using a hot summery color palette I found on colorlovers.com. Me and Phill agreed that our original colour palette was better.

Bassment Sticker Poster

We printed out multiples of several different versions of our seal logos on sticker paper...


























We then bagan to layer them up on an A3 sheet.



















We photographed it at different stages in the process to see how more, denser stickers changed the feel of the poster.






















































Phill photoshopped a few different versions of the poster, to add the final details, such as dates and line-up. I think they are looking great. We just need to finalise the elements we are going to use in the identity. Then we will produce the flyer, poster and the rest of the printed collateral.

Phill also came up with the brilliant idea of producing a Bassment beer mat as part of the identity (SEE FINAL IMAGE).