Bassment Logo

I've begun to design a logo for the Bassment clubnight identity. I thought it would be really nice to have some kind of seal kind of logo, me a Phill are thinking of getting a rubber stamp to use as part of the identity and this goes with the rustic, rootsy feel of a reggae night.



















A fist is a nice image to use as part of the logo it has a powerful and confident feel as well as the obvious tie ins with the black power movement. I tried to trace a fist that I found on google images in Illustrator (ABOVE) but I really wasn't happy with how it looked.



















Luckily Phill had a vectored fist that he had used on another project that we could use for this. It has a much more solid, confident and stylised feel and I think it is more appropriate than the one I drew out.


















I tested out some typefaces, to get an idea of what would be appropriate for the feel I was going for.











Next I began to put them into a logo, still experiemnting with some different fonts to see what works best.


















I experimented with some different shaps for the seal.








I decided to use this wavey seal shape around the outside of the logo.













I added a reibbon at the bottom of the logo, I think its a nice way of containing the information and strengthens the overall look. I also experimented using the rastafarian colours in the ribbon, but think this is a bit obvious and cheesey for a reggae night.





























Experimenting further with layouts and shapes of the logo












































I was think that the fist was possibly the weekest part of the logo, because it was vectored in quite a rush, the line work really wasn't very strong. A friend, Nicola Walker who is a really good illustrator drew me another fist which I bagan to experimet with. The line work is really nice and its really detailed and looks a lot better constructed than the previous fist I was working with.




































I've experimented with a couple of layouts using the new fist logo.

I think with this brief I maybe need to experiment a bit more widely with the imagery used in the logo, but I also need to, fairley soon, narrow down my development and be decisive about what we are going to go forward with.

Bassment Brief

Me and Phil Armson are collaborating on a brief to design the identity for a soul, funk, ska and reggae club night in York. Below is the brief I have written for the project, obviously this is an early draft and it will possibly change as the project progresses.

YTD Product Shots

Just before Easter I used the lighting tudios to shoot some photos of my YTD work.

Initially I thought a white background would work best for this project. However similarly to my Stalled product shots I thought I would just try out a copuple of shots on a different coloured background to see what they looked like. Black really made the printed work stand out so I also ended up reshooting this whole project with a black background. I think it was worth it because the photos are much more vibrant.

Stalled Product shots

I booked out the lighting studio just before the Easter holidays to take some product shots of the Stalled brief, which I feel is almost finished.

I shot all of the photos I wanted on a black background as initially I thought this would probably looks best. However I tried our a couple of shots on a white background and they looked really good, so I ended up reshooting all the photos with a white background. I might end up using a mixuture of the black and white backgrounds on my boards.
















I used my old film slr to help contextualise some of the photos.








































































































I also got some photos of Ollie wearing my T-shirts holding my BMX. I think they look good and definatley help contextualise the shirts. However Ollie was in a bit of a rush and I didn't get a chance to experiemnt with as many shots as I would have liked. I might try and get some other photos of the shirts possibly at the skatepark.

Between Us and This Flyer

As well as a poster Paul also wanted a flyer for the Between Us and This exhibition. The poster had already been decided on so it was mostly a case of laying out the info in a new format (2 sided A6).

The two images belkow were the first idea I sent through





























He responed with this email requesting a couple of changes.









And below are the front and back images of the final flyer that was agreed on.

Ta Kea Way, What is it like, Between us and This Fine Art Exhibition - Round 3

Well overall this was a pain in the ass of a brief. Endless changes of mind and request for revisions from the client and the fact that they consistantly chose the safest most boring designs meant that the final product isn't something I am particulally pleased with.

They finally agreed on a name and decided they wanted a different background image. By this time I think they had relised I was getting a bit tired of them changing their mind so thankfully they stuck to it.

I did a range of developmental ideas trying to get a feel for the hierarchy and how the information best sat on the page. Whatever colour I set the type in it din't show up very well on the image, so I experimented putting in some boxes and backgrounds to make it show up better.








































































































































































































After some time getting the layouts right I sent through three ideas I was happy with, which you can see below. They all have a similar look but lay out the info in a slightly ifferent way.























































I thought the ideas I sent through where respectable and delivered the info clearly, but showed a bit of creativity in the way I dealt with the copy. Anyway Paul wanted something a bit simpler; left aligned and with the copy directly on the image, no background. I sent through the poster below, which they were happy with.

I think it is pretty boring, and the hieracrhy isn't clear but that is how they requested it so I had to do it.



















Overall this brief has been a big learning experiemce; clients are always going to make inconveniet requests and be indecisive to a certain extent so you have to be patient and work with that. Also I think taking on live briefs, where a lot of time is taken up talking to clients and making revisions, at this time in my FMP is probably not the best idea.